Service Design & User Experience / donquijote.com

A different way to learn Spanish

Transforming the language tourism into a digital experience

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BACKGROUND CREATION IMPLEMENTATION WORK IN PROGRESS
FROM A PRESENTIAL TO A DIGITAL ENVIRONMENT
DonQuijote is a company with more than 20 years of experience in the language tourism sector, targeted mainly to residents students of the United States and Brazil.
For this project, they challenged us to carry out the entire planning online by digitizing their services in order to take spanish classes through different digital platforms, thereby providing an enjoyable and an innovative online experience, all without compromising on their methodology nor the effective implementation.
A UNIQUE EXPERIENCE FROM DEMO THROUGH ONLINE GRADUATION

After analising the users´needs and behaviours, we designed a customer journey that allowed us to create an organic and intuitive user experience from the purchasing process to delivery of classes. We understood that we have to design a resilient service for each person, on multi-platform and with perfect synchronization between devices.

The user communication was identified as another key aspect, thereby we integrated in the service communities where students could have conversations with each other and a channel where teachers could have their own space and share content in order to generate personal brand and confidence in users. All this, without leaving the Campus Online.

ALL YOU NEED WITHOUT LEAVING THE CAMPUS.
We materialize the entire ideation into a Campus Online, available as a native app for smartphones, tablets or desktop iOS or Android. All service capabilities are integrated harmoniously into the Campus, from buying new classes, reservations or cancellations to the realization of interactive exercises, the channel of communication with teachers and tutors and the access to all course content.
We completed the project with the design and implementation of a client BackEnd, from which he could, according to a ratio of profiles and permissions, easily manage purchases, classes and certificates of the more than 200,000 students who have already enjoyed the service.
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