Architecture Content & Web Design / Vivanco

Vivanco: wine culture

We designed a web page through the history of this great winery

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BACKGROUND EXPLORATION CREATION IMPLEMENTATION WORK IN PROGRESS
MUCH MORE THAN WINE
Vivanco is wine culture in itself and one of the emblems of La Rioja, not only for its wineries, but for its 100-year history that translate today in a Foundation and the largest European Wine Museum. We met the fourth generation of a family dedicated to wine and we proposed to tell their story in a different and innovating way.
Facing this project supposed Vivanco to reach as many households as possible with both the store and the culture of the family, creating a digital image according to the new objectives and consistent with all the rebranding conducted in parallel.
WINE CELLAR, FOUNDATION AND MUSEUM, ALL IN THE SAME PLACE
The starting point was to gather all the content Vivanco had posted on web and saved to their cabinets, creating a structure of logic information, able to tell a story and convey the great potential of a brand steeped in history.
The website had to tell everything about the product and the quality of the wines, show the museum inside with all the experiences offered on site and include a private documentation center which we can access to their valuable historical content.
MULTIMEDIA CONTENT TRANSMITTING FEELINGS

We created a structure with three distinct parts, so that in a single glance we could understand that Vivanco is much more than wine bottles. We completed this structure with a great proposal of multimedia content and photos of high quality to transmit the sensations that live in the museum and in the winery.
We included a completely revamped web store with a easier buying process and a wide range of well organized products and able to book experiences and tickets to visit the facilities.

ALL CONTENT MANAGED BY THE CLIENT
In addition, we designed a content manager easy to use that allow Vivanco communication team upload and edit text, images or store products in the most intuitive way possible.
Also configure metrics for both the web and the shop that allowed us to analyze user behavior and web, using these data for continuous improvement of the platform.
GOOD WORK THAT CREATE GOOD RELATIONSHIPS
Currently, Vivanco is nominated for best website of wine in Spain. After months of hard work, we built a great relationship with the client and team, allowing us to continue working on improving the booking platform and on new projects that allow Vivanco continue to innovate and be a reference as image digital in the wine sector.
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